Experience
I have over 6 years of hands-on experience in e-commerce operations, digital merchandising, and data-driven decision-making across various industries. Below are some of the key roles I’ve held, showcasing my expertise in optimizing online sales performance, managing digital content, and driving strategic growth initiatives.
E-commerce Merchandising Assistant
Building Supply Company (Remote)
April 2023 – Present
- Manage over 1,000+ products and 14,000+ SKUs across multiple storefronts, ensuring accuracy and consistency.
- Execute and merchandise an average of 28 promotional campaigns yearly, enhancing product visibility and conversions.
- Spearhead monthly product launches, ranging from 100 to 2,600 SKUs, collaborating with marketing and design teams.
- Leverage analytics tools such as Microsoft Clarity and Google Analytics to optimize site performance and improve user experience.
- Develop scalable processes to support the rapid growth of e-commerce operations.Building
On-Site Search Analyst
School Specialty, LLC (Remote)
November 2022 – April 2023
- Enhanced on-site search performance through taxonomy optimization and keyword research using SEMrush and Google Analytics.
- Conducted in-depth competitive analysis to refine search strategies and improve product discoverability.
- Led A/B testing initiatives to assess and implement data-backed improvements, driving higher engagement and sales.
- Collaborated with cross-functional teams to implement technical SEO updates and optimize the product catalog.
Web Merchandising Specialist
Collections Etc. (Remote)
September 2017 – November 2022
- Managed site merchandising, including product categorization, content updates, and inventory management to ensure seamless shopping experiences.
- Implemented cross-sell and upsell strategies, driving incremental revenue and customer retention.
- Utilized Monetate to conduct A/B tests, resulting in optimized product placements and improved conversion rates.
- Assisted in promotional campaign execution, ensuring alignment with business goals and seasonal strategies.
- Analyzed sales and site performance data to provide actionable insights for strategic planning.
Let's Connect
- If you’re looking for a skilled e-commerce professional with a proven track record of optimizing digital storefronts, enhancing user experience, and driving business growth, I’d love to discuss how I can contribute to your team.