About Me
I’m Eric, an experienced E-commerce Specialist with a passion for e-commerce. With over 6 years of experience in the industry, I specialize in merchandising, SEO, and content creation.
My Career Vision
I am currently seeking a full-time, remote position as an individual contributor in a company where I can leverage my skills in e-commerce merchandising, SEO, and content creation. My goal is to continue driving e-commerce success by implementing innovative strategies that enhance user experience and boost sales.
Skills & Expertise
Product Merchandising
Skilled in optimizing product displays and managing large catalogs to enhance user experience and drive sales. Expertise in categorization, cross-sells, and visual merchandising.
SEO
Proficient in driving organic traffic through targeted keyword research, on-page optimization, and technical SEO. Focused on improving search rankings and increasing visibility.
Content Creation
Experienced in crafting compelling content, including product descriptions and blog posts, that engages audiences and drives conversions. Skilled in aligning content with SEO strategies.
Data Analysis
Adept at using digital analytics tools to track performance, identify trends, and make data-driven decisions. Expertise in translating data into actionable insights for business growth.
E-commerce Operations
Expert in managing all aspects of e-commerce operations, from inventory management to product launches. Focused on ensuring efficient, smooth-running online stores that drive results.
Cross-Functional Collaboration
Strong team player with a proven ability to work closely with marketing, IT, and operations teams. Committed to ensuring alignment and successful project execution across functions.
Education & Certification
Bachelor of Arts in Economics
The Ohio State University, Main Campus
I earned my Bachelor of Arts in Economics from The Ohio State University, where I developed a strong foundation in economic theory, data analysis, and critical thinking. This education equipped me with analytical skills and a strategic mindset, which I apply to optimize e-commerce operations and drive business growth.
E-commerce & Digital Marketing Professional Certificate
I completed the Google Digital Marketing & E-commerce Professional Certificate, gaining hands-on experience in SEO, digital marketing strategies, and e-commerce best practices. This certification enhanced my skills in driving online traffic, optimizing product listings, and creating effective digital marketing campaigns.
Experience
Ecommerce Merchandising Specialist
Kanopi by Armstrong World Industries
At Armstrong World Industries, I manage daily eCommerce operations, including product merchandising and inventory monitoring. I onboard new products, optimize site navigation, and collaborate with cross-functional teams to improve B2B experiences, ensuring accuracy across a rapidly growing catalog.
Web Merchandising Specialist
Collections Etc. by Winston Brands
At Winston Brands, I optimized product categorization and cross-sells, ensuring seamless navigation and content consistency across digital platforms. I collaborated with creative teams, managed on-site promotions, and used data-driven insights to support strategic decision-making and enhance customer experiences.
On-Site Search Analyst (Contract)
School Specialty, LLC
At School Specialty, I enhanced on-site search performance through technical SEO, taxonomy optimization, and competitive analysis. By leveraging digital analytics tools and a test-and-learn approach, I continuously improved search experiences, collaborating with teams to optimize content and search rules.
Leadership Experience
Vice President of Public Relations
Healthy Living Toastmasters
As VP of Public Relations, I promote our club to eligible guests, manage media outreach, and develop our social media presence and website. I create publicity campaigns, write press releases, distribute marketing materials, and ensure all content aligns with the Toastmasters brand. I also keep our club information current and engage with the broader Toastmasters community.